Making successful explainer videos – a basic guide

Making successful explainer videos

Explainer videos are a trending topic these days because they have proven to be very useful when it comes to business growth. In other words, they are used as an advertising tool.

With the help of explainer videos, people can expect to get more visitors on their website. Modern Internet users and customers want to watch videos before they buy a product. Most of them have a fast Internet connection and they can view these videos without any problems.

Now that you how important they are, let’s explain something else – how to make explainer videos in the best possible way.

Create a good script

Even though the visual elements will dominate your presentation, you still have to create a good script. The best idea is to create a captivating brief before you begin working on the script. You should include things like goals, possible problems, arrangements and the most suitable tone. After that, you can start looking for the right words.

Consider the visual elements

A picture is worth one thousand words is a saying that you have heard many times. You should keep this saying in mind when creating an explainer video. The video you are creating has one main message and one main objective, but this doesn’t mean that you should focus only on this in your explainer video. Don’t forget that people are looking for more from explainer videos, so add visual elements that can spice up the story.

Focus on the advantages and minimize the features

Remember that an explainer video is all about showcasing how things work and what kind of advantages users/viewers can expect. There is no point in displaying the features of a product or the specifications when viewers can always check the label and read these things. Talk about the advantages and show these advantages if possible.

Keep it short

When people are creating explainer videos, they usually want to include many things in it, but experts recommend short explainer videos. Between 100 and 150 words for a specific explanation should be enough. If the video is very long, most people won’t bother opening it.

Ask them to share the video

Once you are done and the explainer video is posted, you should also find a way to make it more popular. One of the ways to do this is to ask your audience to share the video.


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— karishma (@t_techies) 11 de diciembre de 2017

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